We put our values together at a workshop hosted by our friends Lululemon in their flagship Regent Street store. The session with our entire team was led by Leslie Butterfield CBE who is on our Board of Directors and is one of the UK's most respected brand and marketing consultants.


Healthy. Responsible. Aware.

This is intrinsic to everything we do. From the healthy recipes we design, to the local, expert and caring suppliers we select and the way we treat each other, our customers and our environment. We constantly challenge ourselves to be aware of our actions and mindful in everything we do.


Real. Approachable. Trustworthy.

We started Mindful Chef with our friends and families as customers and those are the kind of relationships we want to maintain however big we grow. Being real and true to ourselves and each other. Always approachable and open in the giving and receiving of feedback that helps us learn. And most important of all, always trustworthy and reliable.


Ambitious. Imaginative. Lead by example.

We want to be the best – to challenge conventions, to think differently and be imaginative in how we solve problems. Brave enough to take on the big players and to do what's right even when it's difficult. We believe success comes to those who lead by example.