In February 2009 three friends created Mr Organic. To them organic doesn’t just mean food free from pesticides or chemicals, but also a way of living - with respect and care for nature and everyone involved in the process. Although a relatively young brand, the story goes back three generations, when founder Valerio's grandfather started processing tomatoes 70km south of Rome. In a bid to convert the family business into a fully organic production the trio began working closely with local farmers to harvest their very own award winning tomatoes.