The season of giving has come round again and we want your help to give back to those in need this Christmas, by taking part in our #ReverseAdventCalendar – an initiative we ran for the first time last year! We managed to donate 25,000 food items in 2018 and this year we want to go even bigger and better.
It does exactly what it says on the tin; rather than taking something out every day, we are encouraging people to donate something instead. Read on to find out how you can get involved.
Did you know that 1 in 8 people in the UK struggle to afford enough to eat? Shockingly, even at Christmas, millions of people are just scraping by — without enough food for them or their family.
As a certified B Corp, we aim to use business as a force for good, putting people and the planet first. And given food is at the very heart of everything we do here at Mindful Chef, we set up the #ReverseAdventCalendar initiative, to allow our community to come together and make a difference.
How does it work…
From November 24th, every box we deliver (both fresh recipe boxes and frozen ready meal orders), will contain a cardboard divider, purple sticker and special Collect+ returns label.
Let us know you’re taking part by emailing “I’m in” to [email protected] – we’ll then send you images that you can share on social to help spread the word.
Items that can be accepted:
✓ Any non-perishable items e.g. beans, soups, rice, pasta sauce, tea bags etc.
Please don’t include:
✘ Fresh food
✘ Items that are out of date
✘ Other non-food products e.g. gifts, alcohol, toys, cosmetics, sanitary items.
Please note whilst the weight limit is generous, your box cannot weigh more than 10kg.
Our Goal is to reach 5,000 boxes
Last year we received approximately 1,000 boxes- that’s a whopping 25,000 food items. This year we’re aiming for 5,000 returned boxes (or more!) which would allow the Mindful Chef Community to donate 100,000 items of food this Christmas!
Where does it go?
We’ve teamed up with FareShare the UK’s longest running food redistribution charity, born out of the belief that no good food should go to waste, especially when people are going hungry. Your #ReverseAdventCalendar donations will be redistributed to frontline charities and community groups including children’s clubs, homeless hostels and refuges in over 1,900 cities!
Help us spread the word…
We would love to encourage as many people as possible to get involved, so please do share your progress photos with us on social media by tagging in @mindfulchefuk and using #ReverseAdventCalendar #mindfulchef. We’ll also be sharing daily photos in case you need any inspiration of what to put in your box!
Mindful Chef recipe boxes provide you with the tools to cook delicious nutritious meals, in under 30 minutes. Each box contains recipe cards, pre-portioned ingredients and fresh meat, fish and produce sourced from small award-winning British farms.
